CANADA
Ottawa to put bigger health warnings on cigarettes

Canada will slap larger and enhanced warning labels on cigarette packs, the government announced on Thursday in a step critics said was unduly delayed because of lobbying by tobacco companies, according to Reuters.

Health minister Leona Aglukkaq said the new warnings will cover three-quarters of the front and back of cigarette packs, up from one-half. The new, graphic messages will include warnings about tobacco-related diseases such as bladder cancer and testimonials from cancer victims. As well there will be a phone number for a quit-smoking hotline. "Canadian and international research has shown that to be effective, health warnings must be noticeable and memorable. They must also be believable and relevant," Aglukkaq told reporters.
Ottawa will begin drafting regulations for the new warning labels in early 2011, but has no specific timeline for implementation. Tobacco companies will have a chance to comment during the process and the new rules will be phased in gradually, officials said. In September 2010, the Conservative government confounded anti-smoking activists by freezing plans to update the warning labels after the health ministry spent six years devising the new campaign and agreeing on details with the country's ten provinces, which administer public health care.
The policy change issued on Thursday prompted the main opposition Liberal Party, to accuse the government of flip-flopping after realising its stance was unpopular. (pi)

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