Phillip Morris Korea (PMK) has begun full-scale production of Terea, an exclusive tobacco stick for the company’s new IQOS Iluma devices, at its plant in Yangsan, reports The Korea Times.
The tobacco firm’s Yangsan plant produces and supplies all Terea products, which are not only sold in Korea but also overseas. There are 10 types of Terea tobacco sticks, including two of the regular product line, four of the fresh line and another four of the special line.
Unlike PMK’s previous Heets tobacco stick products, the tip of a Terea stick is sealed so it leaves no residue in the device after smoking. Thus, users don’t have to clean the e-cigarette device every time they use it with Terea.
“All the workers at Philip Morris’ Yangsan plant in Korea are proud of the fact that they are producing high-quality non-combustible tobacco products such as Terea, which contributes to the realization of the company’s vision of a ‘future without cigarette smoke’ and the development of the national economy. We will continue to ensure quality control of our products and seek eco-friendly management in the future through providing better alternatives to adult smokers,” Philip Morris Korea Director of Manufacturing Zia Ahmed Karim said.
The Yangsan plant marks its 20th anniversary this year. Currently, about 600 people are employed at the production facility. Since 2017, PMK has invested more than KRW 300 billion (USD 222 million) in building production facilities for non-combustible products such as heets.