A pack of Marlboros now costs EUR 3.10, an increase of three per cent. "No other company has yet announced they will follow suit, but we are confident they all will," Citi analyst Adam Spielman wrote in a note to investors. He said the other major international tobacco players – including British American Tobacco, Imperial Tobacco Group and Japan Tobacco – are likely to benefit from the price hike. Spielman said Philip Morris International is likely to lose some market share but that it should make up for that loss with better margins. "We welcome the price rise, but would have rather seen more," Spielman wrote. (pi)