The National Association of Attorneys General in an open letter to tobacco regulators said the ban on cigarette flavours that appeal to youth should be extended to e-cigarettes.

Prosecutors wrote Food and Drug Administration (FDA) Commissioner Margaret Hamburg saying FDA tobacco regulators should stick to a 31 Oct deadline for proposing rules to expand its regulatory scope. The unregulated e-cigarette market is growing faster than anticipated, with negative consequences for public health, prosecutors said.
"E-cigarettes contain fruit and candy flavors — such as cherry, chocolate, gummy bear, and bubble gum — that are appealing to youth. The FDA has banned such flavors from cigarettes and should take the same action regarding e-cigarettes. E-cigarettes and refills of the liquid nicotine solution used with e-cigarettes can easily be ordered online without age verification. By intentional use or mistaken ingestion from the non-child resistant containers, e-cigarettes and liquid nicotine refills can deliver dangerously high doses of liquid nicotine to youth," states the 24 Sept letter signed by attorneys general in 40 states and territories.