FRANCE
Rep Tech acquires So Good

Republic Technologies International has announced its takeover of the Innovative – So Good to boost its presence in the e-cigarette segment, according to a company press release.

Republic Technologies is based in the south of France and produces accessories for smokers, e-liquids and optical cleaning products. By acquiring Innovative – So Good, a manufacturer of e-liquids and distributor of equipment exclusively available through the tobacconists’ network, the company hopes to expand the scope of its business and emerge as a leader on the market, states the press release.
“So Good is a recognized brand and customers appreciate the high quality of its liquids. Thanks to the work of Cédric Lacouture and his teams, it has become a major premium brand available through the tobacconist network. The complementary nature of our E-CG liquids was obvious to us and this merger will help us further expand our product offering and enable us to support tobacconists as they grow this new segment,” Olivier Partouche, Republic Technologies’ Managing Director said of the merger.
Cédric Lacouture, So Good’s founder said: "Our joining forces with Republic
Technologies through the E-CG brand is excellent news for our customers! In the short-term, they'll get access to a comprehensive offering of e-liquids, e-cigarettes and items for smokers. Of all the acquisition proposals that we received, theirs was the most persuasive as far as So Good’s future and its development are concerned. Republic Technologies’ needs no introduction. Combined with E-CG, we have no doubt that the brand that we created back in 2013 will have a very rosy future ahead of it!”

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