Reynolds American is seizing on new anti-smoking laws in New York City this week to launch an advertising campaign for Camel Snus, reports the Wall Street Journal.

The full page ads will run in the New York Daily News, New York Post, Newsday and some New York weeklies, as well as nationally in USA Today and Wall Street Journal.
One ad features the image of a flame holder with the tagline "NYC Smokers: Enjoy freedom without the flame." The other ad is in the shape of the Empire State Building with the tagline "NYC Smokers: Rise above the ban." Both ads feature health warnings. They do not make any claims of reduced health risks with a potential switch.
Reynolds has not run cigarette ads in newspapers and consumer magazine in three and a half years.
The campaign also includes point-of-sale advertising, interaction with age-verified and certified adult tobacco consumers, messages on packs and an age-restricted website.
"Camel is transforming to meet demand from adult tobacco consumers, as well as societal changes," Reynolds spokesman David Howard said. "We wanted to raise awareness of another tobacco product that doesn't produce second-hand smoke." (pi)