Swedish Match has agreed to purchase the premium cigar business of the Netherlands-based Burger Group, including the Hajenius and Oud Kampen brands and related production machinery.
Hajenius and Oud Kampen are sold primarily in the Netherlands, Belgium and Germany, with premier positions in the Dutch market. The acquired brands have annual sales of approximately Euro 12 million. The company will also acquire the Hajenius cigar shop, the most renowned cigar speciality shop in the Netherlands, located in the centre of Amsterdam.
Details of the purchase price have not been disclosed. The acquisition is expected to be earnings enhancing from the first year of acquisition. The transaction will be subject to the advice of the Dutch Workers Council. (ci)