Swedish Match has acquired the privately held smokeless tobacco company House of Oliver Twist, the company said in a press release.
House of Oliver Twist is Denmark's oldest independent manufacturer and makes chewing tobacco under the Oliver Twist brand for sale in Scandinavian and EU countries. Swedish Match said Oliver Twist had annual revenues of DKK 60 million (EUR 8 million).
“Oliver Twist is a good complement to our smokeless portfolio and will provide increased depth to our chewing tobacco offerings, especially in Europe,” president and CEO of Swedish Match, Lars Dahlgren, commented in the press release.
Swedish Match expects to close the acquisition in April for an unnamed sum.
Current owner of Oliver Twist, Michael Drest Nielsen, said both it and Swedish Match shared the same vision for smokeless tobacco. “With their resources, competence and knowledge within smokeless tobacco, Swedish Match will give Oliver Twist better opportunities to develop and grow,” Nielsen said.