Swedish Match applied to the Food and Drug Administration for permission to market its General brand snus in the US as a modified risk tobacco product (MRTP), the company said.

An FDA risk modification order would allow Swedish Match to use different warning labels than those mandated for other smokeless tobacco products. The company is seeking the order for eight varieties of General snus, a product sold at more than 20,000 stores in the US.
"Swedish snus is very well scientifically documented and our application consists of more than 100,000 pages," said Prof. Lars-Erik Rutqvist, senior vice president for scientific affairs. “As an industry leader we must properly apply the evidence to demonstrate the potential public health benefit of our snus tobacco products," he said.