Swedish Match announced the launch of a new premium snus, General Onyx, to be introduced in the Swedish market in November.
General Onyx is produced with a special tobacco blend in a new pouch form and deluxe packaging, offering a new standard for snus in Sweden, the company says.
General Onyx will be available in a select group of stores during its initial phase, and will be priced at a premium to other snus products available on the Swedish market. (ci)
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