Swisher International appointed Bill Dunn as Vice President, Industry Relations, a newly created position in which he will interact with customers and represent the cigar maker at industry forums.

Dunn, who has been with Swisher for 35 years, most recently served as vice president of field sales, the company said. “In his new position he will be an important voice for us as he interacts with customers at Swisher-sponsored events, trade conferences, roundtables, and importantly, industry trade shows,” said Chief Executive Officer Peter Ghiloni.