Swisher International has formed a company to develop e-cigarette and vaping solutions with the intention of becoming a major player in the fast growing market, the cigar maker said.

John Miller, senior vice president of sales and marketing at Swisher, will be chief executive officer of E-Alternative Solutions (EAS), the company said. Jacopo D’Alessandris was named EAS president. EAS is market testing liquids for use in vaping devices.