Oslo-based marketer of premium snus tobacco products Taboca today announced that Richard C. Cutler has joined the company as executive vice president, business development.

Cutler will be responsible for creating a foundation for the successful launch and continued development of Taboca's smokeless tobacco business in North America.
Cutler joins Taboca from R.C. Cutler & Co, a management consulting firm specialising in 'go to market' strategies for tobacco manufacturers and marketers in the United States. Prior to R.C. Cutler & Co., he spent more than 25 years at U.S. Smokeless Tobacco Company, where he served as vice president, strategic planning & business development.
Taboca's manufacturing and product development is conducted by its wholly owned subsidiary, Nordic Snus Manufacturing, located in Gotland, Sweden. The company has secured the global right to use the world famous cigar trademarks of Montecristo and Romeo y Julieta within their snus (smokeless tobacco) product portfolio. (ci)