Tobacco One announced that they have purchased a regionally popular cigarette brand from a Mexico City businessman for cash plus common stock.

The previous owner will stay on as a consultant to Tobacco One for a minimum two-year term.
Together with the Mexico City marketing firm Integra Marketing, S.A. de C.V., the brand will be distributed nationwide.
Currently, the brand – which was first introduced in 2006 – is sold throughout Mexico City in premier retailers. Recently, these global chains have authorized the brand to immediately expand to all of their locations nationwide. Tobacco One will provide the necessary resources and manpower needed to expand this brand into each targeted trade class in all major population centres throughout the country.
“The new brand is clearly positioned to be a market leader in Mexico’s newly emerging discount cigarette price tier, and Tobacco One is nicely positioned to dominate in this specialized tobacco category,” Shawn Ulizio, Tobacco One’s President and CEO, stated. 
Tobacco One expects unit volume of the brand over the next 12 months to exceed 200 million sticks (cigarettes) for the cigarette brand, resulting in revenues of over USD 12 million, and net earnings (EBITDA) of nearly USD 3 million or 25 per cent. (pi)