Despite US law making it illegal to sell or market e-cigarettes to under 21s and cracking down on flavoured products, sellers are still targeting teens via TikTok and Co, reports Televisor.

Early last year the US Food and Drug Administration (FDA) took enforcement action against illegally marketed e-cigarettes, especially those aimed directly at teenagers. Juul was one of the main targets of the new rules and as a result, many young people who wanted to continue using popular candy flavours switched to disposable vapes such as Puff Bar.
A new trend that is now emerging has seen TikTok videos featuring brands such as Puff Bar promoting their service on the popular app. According to Televisor, some sellers on the app offer “discreet” services so that the shipped vapes are hidden from parents inside the package lining or other products. Essentially, the sellers are able to advertise their products and connect with young adults via TikTok without having to pay.
According to Statista, US teens account for a 32.5 per cent of TikTok’s active users in the US and the videos tagged with popular vape and e-cigarette brands have accumulated millions of views.