BAT’s Vype ePod has won the UK Product of the Year award in the e-cigarette category after winning the same award last year for its ePen 3, according to the company’s website.
The Product of the Year awards is the UK’s largest consumer survey of product innovation with over 10,000 shoppers voting for the winning products.
The Vype ePod, which uses ceramic heating technology and features a slot-in, slot-out magnetic cartridge and charging mechanisms, was praised for “seamlessly blending style and satisfaction”, according to British American Tobacco UK’s homepage.
Fredrik Svensson, General Manager of BAT UK, said, “We are extremely proud that our latest innovation, the Vype ePod, has clinched the prize for us again in 2020 as the UK’s stand-out vaping product, as voted for by consumers. We are incredibly humbled that UK consumers recognise the unique strengths of our latest vaping product and will be working throughout 2020 to broaden the availability of Vype ePod through key retail and online channels.”