The maker of the Zippo lighter filed suit against a unit of Lorillard over the use of the 'blu' moniker in the tobacco company's blu eCig brand of electronic cigarettes, the company said.

Zippo Manufacturing Company holds a trademark on BLU and uses it on a line of blue-flamed butane lighters, the company said. The suit was filed against Lorillard's wholly owned LOEC subsidiary in US District Court for the Central District of California, Zippo said.
"Despite our attempts to resolve this matter amicably, Zippo has been compelled to seek the court's assistance to protect our BLU trademarks," said President and Chief Executive Officer Gregory Booth.