Swedish Match has introduced a new tobacco-free ZYN nicotine pouch into its travel retail range, reports TR Business.

Called Tobacco Gold, the new flavour is reminiscent of dried fruit, wood and caramel and is available in 3mg and 6mg nicotine strengths. “This new release is an exciting and innovative addition to our portfolio. ZYN has been incredibly well received since its launch in travel retail and we are very pleased to be expanding its offer with Tobacco Gold,” said Johannes Varhelyi, Swedish Match Sales Manager, Travel Retail & International.
“We are the only major brand to supply tobacco flavour nicotine pouches in the market and we recognise the importance of this flavour for users. At Swedish Match, we believe in a world without cigarettes and therefore want to continue expanding our range to help consumers opt for reduced-risk alternatives that are both tobacco-free and smoke-free.”
Swedish Match says Tobacco Gold is designed for ‘nicotine users who do not wish to consume tobacco, but still enjoy the taste’, according to the report.