Strong sales of tobacco-free nicotine pouches in the US lead to a high third-quarter profit for tobacco group Swedish Match, it announced in a press release.

Tobacco group Swedish Match has seen an unexpected growth in sales and earnings for the third-quarter, with reported group sales increasing by 13 per cent to SEK 3.83 billion (EUR 356 million) and operating profit amounting to SEK 1.59 billion (EUR 148 million), according to the press release.
Swedish Match is best known for its snuff products that are hugely popular in Scandinavia and began distributing its product ZYN in the US in April. ZYN is a small nicotine pouch that contains no tobacco and is placed under the upper lip, similarly to snuff.
ZYN is now sold in more than 60,000 stores in the US with average sales continuing to increase. So far, 31 million cans of ZYN were shipped to the US this year, in comparison to 8.5 million cans in the previous year, the press release states.