Altadis has started making its first international brand, Brilliant, at the Yaroslavl-based tobacco plant Balkan Star acquired by the group in 2004.

Locally-made Brilliant will be available in three variants, Filter (full-flavoured), Lights and Superlights. The design of the packs kept almost unchanged from its international version. According to a Rustabak trade news agency report, Brilliant is going to be retailed at Euro 0.3 per pack, thus becoming Balkan Star’s dearest product to date. (vt)