British American Tobacco (BAT) has signed up to the UN-backed Race to Zero campaign, which is committed to achieving net zero carbon emissions by 2050, according to a company press release.

Race to Zero is a campaign that represents over 4,000 businesses that are estimated to cover nearly 25 per cent of global CO2 emissions and more than 50 per cent of GDP. The campaign is committed to halving global emissions by 2030 and reaching net zero emissions by 2050, according to the press release. BAT understands that in order to make a difference and limit the rise of average global temperatures to 1.5°C above pre-industrial levels big companies must take on responsibility and therefore it is realigning its existing sustainability targets.
“Our purpose of building A Better Tomorrow ensures that sustainability is front and centre in all we do. We are proud, therefore, to support the Race to Zero campaign. This is in addition to our New Categories journey – with Vuse, glo and Velo – and our ambition to have GBP 5 billion of New Category revenue by 2025 and 50 million non-combustible product users by 2030,” said Kingsley Wheaton, Chief Marketing Officer at BAT.