British American Tobacco (BAT) Korea has launched a new hybrid e-cigarette product to capture a share of the growing "potentially less risk" toxic tobacco market and expand its presence in the country, Yonhap reported.

The new product is called glo sens and is a combination of a vaping and heat-not-burn product. BAT Korea has chosen South Korea as its first market to promote it ahead of its planned launches in Japan and other markets later this year, the company said in a statement. "Korea is one of the most challenging and dynamic markets in the world with distinctive consumers of IT-friendly, social and fast-moving trends," BAT Korea Chief Executive Kim Eui-soung was quoted as saying.
According to the report, BAT said it plans to continue to invest in its Korean facility to increase its output to 50 billion cigarettes by 2021 from 34 billion in 2018.