BAT has released its new sustainability report which aims to reduce the health impact of its business by offering less risky products to consumers, according to a company press release.

The report, which is based on the Group’s strategy to deliver “A Better Tomorrow”, announces new targets, including increasing BAT consumers of non-combustible products to 50 million by 2030. Another goal is to achieve carbon neutrality by 2030 and to eliminate single-use plastic and make all plastic packaging recyclable by 2025.
According to the press release, BAT has made significant progress in developing, producing and commercialising new category products with its potentially reduced-risk products now available in 48 markets globally and the New Categories business worth GBP 1.3 billion.
Jack Bowles, Chief Executive of British American Tobacco, said: “Today we are transitioning from being a business where sustainability has always been important to one where it is front and centre in all that we do. I am proud that we have a strategy with sustainability embedded at its heart and I firmly believe it will lead to ‘A Better Tomorrow’ for our consumers, our employees, our shareholders and, undoubtedly, for society.”