Messe Dortmund will be introducing the new Business Insights platform for the twin trade fairs InterTabac and InterSupply on 16 September 2021.

The platform will contain up-to-the-minute information on companies, product innovations and trends, plus industry insights, talks and news. In the run-up to going live, Angelika Bauer, project manager of the twin tobacco industry fairs, fielded questions from manufacturers and traders, and talked about the unique opportunities for exhibitors and users on the platform, the business profiles and how to set them up, and the cost and effort involved in running the networking platform all year round.

Business Insights, the new 365-day online platform for exhibitors and trade visitors, will be launched on Thursday 16 September, enabling a multitude of information to be shared until the next physical event comes round – in two languages and all under one virtual roof.

What is unique is the way it complements the twin physical fairs in a host of areas involving presentation, networking, information sharing and knowledge transfer, according to the organisers. The overall package of the fairs in Dortmund and the continuously updated online platform offers industry players and interested parties exciting, comprehensive and up-to-the-minute insights. The business profiles of the companies and brands offer contact options, product news and links to the companies' own websites and online shops. This presence allows companies to achieve international reach, in turn enabling them to grow their visibility to the outside world. SEO-friendly content and direct links also help increase traffic to companies' own websites, says Messe Dortmund. “We've teamed up with capable partners to ensure users get the benefit of a first-hand newsfeed to keep them fully up to date. It's this bundling effect – pulling together widely differing categories and sectors – that sets the platform apart.”

Find the platform here: https://business-insights.intertabac.de/