British American Tobacco (BAT) has appointed Luciano Comin to succeed Kingsley Wheaton as the company’s Regional Director for the Americas and Sub-Saharan Africa (AMSSA) region, the company said in a press release.

Comin, currently BAT’s head of marketing for the AMSSA region, will begin the new role on 1 January. Wheaton will take up the role of Chief Marketing Officer at the cigarette maker, also effective from 1 January.
BAT said Comin has held many roles at BAT over a 26-year period, including Marketing Director for the company’s Venezuela and Mexico operations, and General Manager of BAT Mexico. Before taking up his current role, Comin was Regional Manager for Western Europe.