Digimarc Corporation, a leading US supplier of digital watermarking technologies and solutions, and AlpVision, a provider of brand protection and anti-counterfeiting solutions, headquartered in Switzerland, are joining forces with a worldwide, strategic licence agreement.
The agreement enables Digimarc to benefit from AlpVision’s expertise in brand protection security solutions and provides AlpVision with a gateway to the US market.
Digimarc Corporation, based in Beaverton, Oregon, is a provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks or devices like mobile phones, which can now use cameras and microphones as sensory inputs to “see, hear and understand” the world around them within the context of their environment.
Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. It develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries.
According to the company, AlpVision is the world’s premier developer of digital invisible marking technologies for brand protection. In 2001, the company invented a breakthrough authentication technology. Since then, the solution has been rolled out worldwide.