Chinese vape brand Geekvape and football club Paris Saint-Germain have announced official partnership starting from the 2021-2022 season.

It is the first time in history that a football giant partners with a vape brand, said Geekvape in a press release. Both sides will work together on campaigns, TV commercials and co-branded products in authorised countries. Geekvape fans around the world will also have the opportunity to see the team in real life.

“Geekvape has always followed a brand concept of ‘Love of Life’ and building an excellent life experience, while Paris Saint-Germain is known for playing elegant football ” said Allen Yang, CEO of Geekvape Technology. “In their own sectors, Geekvape and Paris Saint-Germain are sharing the same passion for ‘Excellence’ and ‘Elegance.’ And based on this common idea, we have come together today. Six years after its creation, Geekvape has grown into an international brand serving millions of users around the globe. The partnership with Paris Saint-Germain is an essential step in its brand strategic upgrade and will, at the same time, attract more users to feel the positive energy brought by football through Paris Saint-Germain’s football magic.”

Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer, said: “We are delighted to welcome Geekvape to the Paris Saint-Germain family. Geekvape is an innovative Chinese brand with worldwide ambition. We both share the same determination to ally excellence and elegance. We are looking forward to working together to develop creative campaigns.”