Greenbutts and Filtrona have come together to manufacture biodegradable filters for tobacco companies in the US, demonstrating a shared commitment to meet growing demand for sustainable plastic-free filters, according to a joint press release.

Under the joint development agreement (JDA), Filtrona will lease a manufacturing machine from Greenbutts to produce biodegradable filters using proprietary technology. The partnership supports the strategy of both companies to drive the industry’s transformation by providing alternative sustainable filter solutions to traditional cellulose acetate (CA) filters, according to the press release.
Greenbutts, with its consumer-centric and breakthrough innovation hub, joins Filtrona with its 90-year expertise in delivering innovative filter solutions. The collaboration provides a strategic platform to effectively, and quickly, address the environmental impact of single-use plastic filters with quality solutions on a global scale. Working together, Greenbutts and Filtrona can meet consumer demand, support industry ESG commitments, and meet rigorous regulatory compliance requirements, according to the press release.
“Our certified biodegradable technology offers a new alternative to single-use plastic filters, providing a pathway for the industry to embrace environmental sustainability without compromising performance or consumer experience. By partnering with Filtrona, a company committed to driving positive change within the industry, this joint endeavour is set to transform the way cigarettes are manufactured, with post-consumer waste and our planet front of mind,” said Tadas Lisauskas, CEO of Greenbutts.
“We recognise that our customers are increasingly seeking sustainable products and we are on a journey with them to support this transformation alongside Greenbutts with our advanced filter technology and portfolio of renewable, degradable and sustainable filters that can meet their product and regulatory needs,” said Robert Pye, CEO of Filtrona.