Imperial Brands has announced that Oliver Kutz has been appointed to the role of General Manager UK & Ireland, reports GroceryTrader.

With over 20 years’ experience in the tobacco industry, Kutz brings a wealth of knowledge and expertise to the role having previously been appointed as General Manager Central & Eastern Europe at Imperial Brands in 2021. Prior to this, Kutz held the position of President and CEO of ITG Brands, a subsidiary of Imperial Brands.

With a PhD in Marketing from the University of Hamburg, Germany, Kutz frequently lectures at the International MBA Program at the University of Hamburg and has authored various books and articles on business strategy and brand management.

Oliver Kutz comments: “I really look forward to moving into this new role at the company and having the opportunity to further build our strong relationships with trade partners. One of my main priorities will be to drive forward Imperial’s next generation business to deliver a healthier future, while also developing our combustible business in line with the ever-evolving needs of our adult consumers.”