UNITED KINGDOM
Imperial Brands calls 2021 a year of good results

Imperial Brands has announced its full year results for the year ended 30 September saying, “a year of good results while building foundations for future growth”.

The Bristol-headquartered company posted organic adjusted group operating profit of GBP 3.57bn for 2021, up 4.8 per cent in constant currencies – against organic adjusted group revenue of GBP 7.58bn. Organic net revenue was up 1.4per cent, driven by tobacco growth of 1.5 per cent, but net revenue for NGPs was down 3.9 per cent due to exiting some markets. The operating profit increased 15.2 per cent to GBP 3.14bn.

Chief Executive Stefan Bomhard said: “This has been a year of important progress and significant change, as we begin to deliver on the new, focused strategy we announced in January 2021. (…)
“This approach is already delivering improved operational and financial outcomes. In tobacco, our sharper focus and increased investment in the top-five priority markets have begun to stabilise the aggregate market share performance. This is encouraging early progress in addressing the long-term historical declines. We will build on this foundation in the coming year, with further investment in brand building and sales execution.
“Through our focused, consumer-led next generation products strategy, we are committed to making a meaningful contribution to harm reduction over time by offering adult smokers potentially reduced risk products. In line with our plans, we launched market trials for our heated tobacco proposition, Pulze and iD sticks in the Czech Republic and Greece, as well as a trial of an improved consumer marketing proposition for our US vapour product, blu. We will track the consumer data over the coming months to inform our next steps.
“Our five-year plan to transform Imperial is divided into two distinct periods. The year ahead will complete the two-year strengthening phase, with further investment in our five priority markets and NGP pilots, the embedding of new ways of working and cost-saving initiatives. This period builds the foundations for the subsequent three-year phase, which focuses on the acceleration of returns and sustainable growth in shareholder value.”

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