Japan Tobacco cut the price of its main brands in Spain on Saturday, joining a price war started by Philip Morris and French-Spanish tobacco firm Altadis last month.

Japan Tobacco, which owns international rights to RJ Reynolds brands like Camel and Winston, published new prices in the official state boletin on Saturday, putting a pack of Camel at Euro 2.0 (US$ 2.42) instead of Euro 2.40.
Camel is the fifth best-selling brand in Spain with just over 6 per cent of the market, newspaper Expansion reported. Philip Morris unexpectedly slashed the price of its top brand Marlboro on 26 January, undercutting its main rival, Altadis's Fortuna.
Altadis had just raised its prices to compensate for a government tax hike and other companies had been expected to follow suit. Spain is one of the more attractive European markets for tobacco firms with the second highest per capita consumption after Greece. (pi)