The Canadian state Ottawa wants to ban cigarette companies from using the words ‘light’ and ‘mild’ on their products, health minister Tony Clement said in a statement on Friday.

The ban would require all tobacco manufacturers – including importers – to refrain from using the words on the packaging of cigarettes and other tobacco products sold in Canada.
"Research has shown that many smokers incorrectly believe that smoking 'light and mild' cigarettes is less harmful to their health," Clement said. "These proposed regulations would put in place a mandatory – and permanent – ban on these deceptive terms."
Clement added that more than half of all current smokers say they smoke products labelled ‘light,’ ‘mild,’ or ‘ultralight.’
A 75-day comment period is in effect for the proposed regulations.
Three of Canada's biggest tobacco companies agreed to change their labelling practices last fall ahead of the new federal rules though some anti-smoking groups feel that the voluntary labelling doesn't go far enough.