Andrew Cuomo, the governor of New York, has announced that the city will enact an “emergency executive action” to ban the sale of flavoured e-cigarette products, The Guardian reported.

According to the report, the governor said the state’s highest health representative would assemble “an emergency meeting” with New York’s public health council in the following days, in order to ban non-tobacco e-cigarette flavours. Cuomo said tobacco and menthol-flavoured e-cigarette flavours would not be banned, which are effective in helping some adults quit smoking, according to data and state health commissioner Dr Howard Zucker.
Although the governor said that vaping was “technically” better than smoking and because some say it helps them quit smoking, vaping was “addicting young people to nicotine at a very early age,” The Guardian reported.
“Manufacturers of fruit and candy-flavoured e-cigarettes are intentionally and recklessly targeting young people, and today we’re taking action to put an end to it,” Cuomo was quoted as saying.
“Names like, ‘Bubblegum’, ‘Cotton Candy’, ‘Captain Crunch’. . . are obviously targeted to young people and highly effective at targeting young people,” the New York governor added.
Cuomo also warned stores selling such products to underage persons, saying, “Those retailers are now on notice that we are ramping up enforcement and they will be caught and prosecuted.”
In response to Cuomo’s proposed state-wide ban, Juul, which is the largest company in the e-cigarette market in the United States, said it would “fully comply” with local laws and federal policy and agreed that “aggressive category-wide action” was necessary, the report said. Juul also said it has not sold flavoured e-cigarette products in traditional retail stores since November 2018.