Philip Morris Korea has launched IQOS Iluma, its new flagship heated tobacco product that requires no cleaning process, The Korea Herald reported.
“Our new heat-not-burn cigarette uses smart core induction technology that doesn’t require heating blades like previous models. Since the tobacco sticks are not inserted into the blades, you don’t have to clean the ashes caught in the blades and there is no risk of damaging them,” said Baek Young-jae, Philip Morris Korea CEO, during a press conference held in Seoul.
South Korea is the seventh country and third major market after Japan and Spain to launch the new heated tobacco product, the company said. According to Baek, the new product reduces pollutant levels by 95 per cent compared to cigarette smoke, the same as existing IQOS models. This result was achieved in the company’s 2018 clinical trial, he said.