Philip Morris (Pakistan) Limited (PMPKL) intends to introduce its alternative to cigarettes in Pakistan, Profit Pakistan Today reported.

“The company’s new product, which received authorisation for the US markets, can be introduced in Pakistan as well if the government allows and makes the required legislation,” PMPKL Managing Director Roman Yazbeck was quoted as saying.
According to the report, Philip Morris launched the product in 53 countries, including Saudi Arabia. However, Yazbeck stated that they cannot do it on their own. “We, apart from other necessary preparation, need the necessary legislation under which the product would be distributed.”
Given the current situation and the challenge of competing with the parallel illegal tobacco business in the country, the company has no major investment plan in Pakistan for the near future, the report said.