Philip Morris International (PMI) has been ordered to pay government legal costs resulting from the cigarette maker’s unsuccessful bid to overturn the country’s ground breaking plain packaging law, BBC said.

PMI could be liable for as much as AUD 50 million (EUR 33.3 million), according to a news account cited by the BBC. A constitutional challenge by PMI, Imperial Tobacco and Japan Tobacco was struck down by the Australian Supreme Court, after which PMI took its challenge to the International Permanent Court of Arbitration, where it was dismissed. The World Trade Organisation also has been reported to have upheld Australia’s contention that mandating uniform packaging for tobacco products is a justified to protect public health. The WTO ruling has yet to be made public.