R.J. Reynolds is introducing three dissolvable smokeless prodcuts in test markets.
The dissolvable products, a pellet (Camel Orbs), a twisted stick the size of a toothpick (Camel Sticks), had their debut at last week's National Association of Convenience Stores convention. The product are made of finely milled tobacco and come in the flavor styles of fresh and mellow, the Company's spokeswoman Maura Payne said. The products last from two to three minutes for the strips,10 to 15 minutes for the orbs and 20 to 30 minutes for the sticks.
Payne also said that the products are sold in child-resistant packaging. Only adults consumers will be able to buy the products, and they will carry the same health warnings as other oral smokeless products.
Reynolds plans to test the new products in Indianapolis; Indiana, Ohio and Portland, Oregon. The orbs and sticks prducts will have their debut in January and the strips in the second quarter. The company said that the dissolvable products should sell at a comparable price to a tin of Camel Snus, which is between UDS 4.00 (EUR 2.92) and USD 4.50. (pi)