RELX International has announced a partnership with SAF Trading Agencies for the exclusive distribution of RELX products throughout the Kingdom of Saudi Arabia (KSA).

RELX is one of the Middle East’s newest brands to enter the KSA market selling e-cigarette devices and e-liquid nicotine products. Fouad Barakat, General manager, Kingdom of Saudi Arabia, Kuwait & Algeria comments: “This is an incredibly important partnership for RELX International, and we’re thrilled to be working with SAF Trading Agencies who will leverage their extensive KSA distribution network to make the brand widely available nationwide for our adult consumers. Our aim is to drive awareness and sales, as well as our corporate messaging to our target audience, adult smokers who would otherwise continue smoking, across the region.”
“The MENA region is one of our category’s fastest growing markets, growing at a rate just short of 10% until 2024. The Kingdom of Saudi Arabia is one of the region’s largest and most prosperous markets, hence we are delighted to be partnering with SAF Trading Agencies, which will inevitably enable us to thrive within the region.”