Swedish Match increased its share of the snus value segment in its domestic market by 2.8 percentage points to 39.1 per cent last year and sales of its General premium brand continued to rise in the US, the company said.

However the Norwegian snus market share contracted 3.5 percentage points to 56.6 per cent and Swedish Match’s share of the premium market in Sweden dipped 0.7 percentage points to 94.2 per cent. Overall snus and moist snuff sales rose 2 per cent but operating profit fell 6 per cent to SEK 2.07 billion (EUR 220 million).