V2 Cigs and National Tobacco Company announced a strategic partnership to develop a line of electronic cigarettes featuring a redesigned V2 disposable model.

Vapour and battery performance in the new disposable product will represent a “major step forward in consumer experience,” said Dan Recio, V2 Cigs president of business development. The cigarette will contain soft elements to mimic the experience of smoking a traditional cigarette, according to the company statement.
V2 Cigs is the largest volume online retailer in the US and National Tobacco is the leading US distributor of cigarette papers and number two for loose leaf chewing tobacco, according to the release. (ci)