British American Tobacco (BAT) has announced that its vapour product Vuse has become the first global carbon neutral vape brand.

“This world-first achievement is a significant contribution to the company’s ambitious climate targets, which include carbon neutrality across its own operations by 2030. In 2020 alone, BAT achieved a 30.9 per cent reduction in emissions from its operations, contributing to a 37.4 per cent reduction against a 2017 baseline. In March this year, BAT announced a further ambition to be carbon neutral across its value chain by 2050, representing around 90 per cent of its total carbon footprint,” BAT said in a press release.
Vuse’s carbon neutrality has been delivered through carbon offset through reforestation projects. This includes a project in Uruguay to plant trees across 21,298 ha, where intensive cattle grazing has eroded soil and degraded land. As well as removing carbon dioxide and delivering better soil quality and biodiversity, the project will also result in increased availability and quality of employment opportunities, BAT said.
BAT’s announcement coincides with the opening of the 100th Vuse Inspiration Store. Vuse Inspiration Stores are now operating in the UK, Canada, Poland, Germany, South Africa and the US.