The World Health Organisation called for age ratings for movies in which actors smoke, saying 36 per cent of Hollywood films rated for young people in 2014 depicted smoking.

WHO also said display of tobacco products in films should be forbidden and that “strong anti-smoking advertisements” be shown before films depicting smoking shown in cinemas, on television, online or other media. The recommendations are part of Smoke-free movies: from the evidence to action, the third edition of a report launched in 2009