Chairman of the Board of France Tabac, Remy Losser, commented on the agreement, saying, “Our new agreement with Alliance One Rotag is a great opportunity to expand the footprint of European shisha style tobacco.”
“Alliance One’s global presence and experience in agronomy, processing and marketing will bring tremendous added value to the French tobacco industry, and we are excited for the future of the market,” Losser was quoted as saying.
Alliance One Rotag said that German and Polish FCV would be sourced and processed further with French tobacco sourced from France Tabac in its processing facility in Sarlat, France.
“French, German and Polish flue-cured Virginia tobacco are recognised worldwide for their quality and unique nature, and this agreement will position us to meet the needs of a growing shisha market, while we continue to serve the needs of our traditional customers,” said Scott Burmeister, Alliance One regional director for Europe.