Costing AD 61 million (EUR 44.4 million) the federal government today launched Australia's most expensive advertising campaign against the use of tobacco.

The campaign will include national advertising across television, print, online, outdoor and radio with the main message that "every cigarette you smoke brings cancer closer".
"This campaign will emphasise the link between a smoker's cough – an everyday occurrence that is familiar to most smokers – and lung cancer," said Nicola Roxon, minister for health and ageing. "The campaign reminds smokers that a cough is the most common symptom of lung cancer."
This campaign, alongside the government's plain packaging plans, increase in tobacco excise and subsidised nicotine patches shows the Gillard Government's determination to do all it can to help those Australians who are ready to quit smoking, read a press release by the department of health. (pi)