Given the huge success of Vuse Go in the UK, BAT Germany will launch the same model with the identical innovative technology in Germany in early October 2022.
Vuse Go is a pre-filled, pocket-sized disposable e-cigarette. “With this device, BAT offers a convenient product to adult nicotine users and smokers who are considering a switch. In our view, it can help smokers switch to a reduced-risk alternative to cigarettes compared to cigarettes. At the same time, it offers adult nicotine users a convenient way to explore the Vuse brand, individual products and flavour offerings,” BAT said in a press release.
Vuse Go will be launched with BAT’s Vuse recycling programme, allowing consumers to responsibly dispose of the product after use. Like all Vuse products, Vuse Go will comply with enhanced parental controls. To this end, “18+” will be prominently placed on the front of the pack and in all communications. The Vuse Go range will be offered in five flavours, as well as with a colour scheme that specifically appeals to adult consumers.
“The launch of Vuse Go, our new e-cigarette in a convenient product format, is another important milestone in our journey towards becoming a consumer goods company defined by meeting consumer needs rather than simply selling products,” commented Gökhan Bilgic, Area Director Central Europe North. And Andreas Thoma, Commercial Director Germany, adds, “The launch of Vuse Go will not only further strengthen our market position in the vapor category, but also make another important contribution to reducing risks for smokers.”
Vuse is a leading e-cigarette brand in the German market. Originally marketed under the name Vype, the brand has been available in Germany since 2015.