British American Tobacco has published a report describing its reduced-risk product range, the current state of harm-reduction science and company plans for the future.

“In 2012, we rearticulated our Group strategy and ambition, firmly placing consumers at the centre, and made a public commitment to satisfying consumers in tobacco and beyond. We were clear then, as we are now, that our business is based on championing informed consumer choice through offering a range of outstanding products across the risk continuum.,” said BAT Chief Executive Officer Nicandro Durante.
The 20-page report is available at: https://goo.gl/R5NmDQ