British American Tobacco will begin marketing its Glo tobacco heater in Russia, where BAT’s Saint Petersburg factory has been making the Kent Neostiks used in the device, the company said.

Our ambition is to achieve critical mass with this offer in the short term and become the leader in the Russian market for heated tobacco,” said Attila Kundrak, general manager for BAT Russia. The battery-powered Glo will be available in five colours with a suggested retail price of RUB 3,500 (EUR 51.8). The Neostiks are priced at RUB 130 per pack.