Essentra launched what it terms a full-service e-cigarette offering including plastics, components and science-backed designs for increased reliability, the company said.

“With the backing of analytical results from its accredited Scientific Services testing laboratory, Essentra identified a lack of consistency in performance as an issue in the e-cigarette market” the company said. “As a result, one of the company’s critical propositions to customers is that its e-cigarette solutions are not only innovative, but also reliable, and deliver the traditional cigarette equivalent stated on the pack.”