Imperial Brands PLC has announced that former PepsiCo and Fonterra executive Anindya Dasgupta will be appointed as Chief Consumer Officer on 1 May 2021.

This is a newly created role reporting to Chief Executive Stefan Bomhard that reinforces the importance of consumer centricity to the Imperial’s new strategy and five-year plan.
Dasgupta has held executive international marketing, brand and general management positions in multiple markets, including the US, India, Singapore, Thailand and the UK. After achieving success in various positions within the consumer goods division at GlaxoSmithKline, he joined PepsiCo, where he held a number of roles during a nine-year career, including Senior Director, Global Beverages Group. He then joined the world’s largest dairy exporter, Fonterra, where his roles included Chief Marketing Officer and Global Head of Consumer Business, the press release said.
Bomhard commented: “Anindya has outstanding consumer, brand and innovation experience, having held senior roles in significant international companies such as PepsiCo, GlaxoSmithKline and Fonterra. The consumer is at the core of our new strategy and Anindya will ensure that we have the right marketing, brand and portfolio management capabilities to successfully deliver our five-year plan to transform Imperial.”
Dasgupta said: “Imperial is a company with great potential and I am delighted to be joining at a time when Stefan and the team are implementing an exciting strategy that will rejuvenate the business and unlock value for our stakeholders.”