Japan Tobacco Inc. announced today the launch of four new cigarette products of its D-spec category at the beginning of October 2006 due to increased demand.
The D-spec products are known for their odour-reducing technology, also known as 'Less Smoke Smell' products abroad.
According to Japan Tobacco, the total market share of the D-spec product category was 4.12 per cent in the first quarter that ended in June 2006 – a 1.19 per cent increase compared to the same period last year. With the latest enhancement of the D-spec category, eleven D-spec products will be available nationwide while another three D-spec products will be available in limited sales areas.
Furthermore, the brand “Sakura” will be launched in Milan in October as a test-market for the reduced odour category in the overseas market. (pi)